
McKinsey & Co. has studied consumer behavior since 1926 and found word-of-mouth to be the most powerful form of marketing. When someone feels special in a trusted relationship good things follow.
Most companies understand that key relationships are among their most valuable assets. Yet many are simply “too busy” or unsure how to connect with people in memorable ways.
Heartfelt communication requires attention and intention. Deeper, more meaningful bonds can pay dividends for years. Pouring into people is too important to put off until tomorrow.
Personalized guidance designed to create meaningful, intentional outreach featuring connective tissue and delivered with heartfelt messaging
Reconnect with people who already know, like and trust you. Access relationships and communities within reach. Thoughtfully pursue those who can move the needle.
Use clear communication, follow-through and attention to detail. Make every touch count. Show up differently. Turn relationships into opportunities.
Adapted from Anne Isabella Thackeray Ritchie, 1885


Reconnect with people who already know, love and trust you. Strengthen relationships and uncover opportunities already within reach.

Tap into associations, alma maters and shared communities. Turn existing access into new relationships and opportunities.

Identify ambitious targets. Use thoughtful research and a human touch to build relationships with people who can move the needle.

My client wanted to thank Evander “Real Deal” Holyfield for inspiring the name behind his growing business. A heartfelt handwritten note around Thanksgiving led to an invitation to Evander’s home on New Year’s Day.
We didn’t arrive empty-handed. We brought a baby peach tree—a symbol of solidarity and faith—and planted it together at his ho
My client wanted to thank Evander “Real Deal” Holyfield for inspiring the name behind his growing business. A heartfelt handwritten note around Thanksgiving led to an invitation to Evander’s home on New Year’s Day.
We didn’t arrive empty-handed. We brought a baby peach tree—a symbol of solidarity and faith—and planted it together at his home in Georgia. A simple, thoughtful gesture turned a first meeting into an experience none of us will ever forget.

The phone rang. “Is this Randall Ostrow? I’m holding your wooden puzzle-piece business card and would like to interview you for The Wall Street Journal.” I thought it was a prank. It wasn’t. The article was published, and I was amazed by the credibility it brought to something I had been doing for years. The lesson stayed with me. Find th
The phone rang. “Is this Randall Ostrow? I’m holding your wooden puzzle-piece business card and would like to interview you for The Wall Street Journal.” I thought it was a prank. It wasn’t. The article was published, and I was amazed by the credibility it brought to something I had been doing for years. The lesson stayed with me. Find thoughtful ways to be top-of-mind, show up differently and be remembered.

I wanted to surprise our family with a special guest at a big celebration. A lion cub. The hotel’s response was immediate: “Absolutely not. We do not allow lions at the resort.”
So, I met with hotel management, listened to their concerns and found a solution. On the day of the celebration, Nala was a huge hit, even with the hotel staff who
I wanted to surprise our family with a special guest at a big celebration. A lion cub. The hotel’s response was immediate: “Absolutely not. We do not allow lions at the resort.”
So, I met with hotel management, listened to their concerns and found a solution. On the day of the celebration, Nala was a huge hit, even with the hotel staff who had originally said no. Sometimes an open mind, a little persistence and a willingness to listen can turn “absolutely not” into an unforgettable experience.













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