OSTROW ADVISORY
The ESPN documentary "Bananaland" about Jesse Cole and the Savannah Bananas is a great example of someone holding onto a vision and manifesting it against the odds. The Bananas have become an integral part of the community and created a new way for people to enjoy baseball. Jesse seemed like a genuine, good guy on TV so I reached out. A few days later I received this video which demonstrates the power of "showing up differently".
A PERSONAL TOUCH IN THE DIGITAL AGE
According to McKinsey & Co. who has been studying consumer behavior since 1926, the most powerful form of marketing is word-of-mouth. Word-of-mouth carries enormous influence and generally happens when a person feels special in a trusted relationship.
Many people and companies consider key relationships to be among their most valuable assets. And even with this understanding, some report being “too busy” or unsure of what to do and how to touch people in ways that will genuinely enhance those connections.
Connecting with people in heartfelt and unique ways on a consistent basis results in deeper, more meaningful bonds and top-of-mind status. Enriching people's lives makes an impact and can pay dividends for years to come. Pouring into people is too important to do it "tomorrow".
BUSINESS IS PERSONAL. PLAY WITH PASSION.
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